Archive for the ‘marketing’ Category

If the Play’s the Thing…

Posted: January 18, 2012 in analysis, marketing, software, theory, video games
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My friend Roger Whitson pinged me early on Twitter yesterday and directed me to a post by Mark Sample on Play the Past: What Comes before the Platform: The Refuse of Video Games. It’s a good article and makes some very salient points about a side of gaming that people don’t want to talk about, [...]

ARGs and the Changing Face of Fiction Online

Posted: July 28, 2008 in alternate reality game, ARG, game design, games, gaming, marketing, viral marketing, word of mouth marketing, writing
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A fascinating pair of posts ran recently on two separate websites about the ARG (alternate reality game) marketing techniques around The Dark Knight (which, as it just came out in the UK, I have not yet seen.) The first post on Movie Marketing Madness describes in excruciating detail every piece of ‘alternate reality’ created by [...]

On Marketing

Posted: April 28, 2008 in books, Douglas Adams, literature, marketing, The Hitchhiker's Guide to the Galaxy
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From the Hitchhiker’s Guide to the Galaxy: The Hitch Hiker’s Guide to the Galaxy defines the marketing division of the Sirius Cybernetics Corporation as “a bunch of mindless jerks who’ll be the first against the wall when the revolution comes,” with a footnote to the effect that the editors would welcome applications from anyone interested [...]

The Value Of Engagement

Posted: September 6, 2007 in blogs, community interaction, marketing, new marketing, new media, online communities, PR 2.0, Public Relations, viral marketing, word of mouth marketing
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I had an interesting discussion yesterday with a coworker who asked a common question when dealing with the folks here in EIS: “what value are you adding?” If I had a dollar for every time I’ve heard that, I’d have a lot of dollars. But underlying that question is a sentiment that lies at the [...]

What is the Threshold for Being Wrong?

Posted: February 9, 2007 in Barack Obama, intimidation, Karl Rove, logic, marketing, Plato, politics, reason
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A couple of years ago, I saw a documentary on Karl Rove that explained how he began to hone his tactics in political discourse (a YouTube search has not yielded the clip). In this documentary, the biographers – many of them his friends – explained that Rove always thought he was right. That he was [...]

Web 2.0 in Less Than Five Minutes

Posted: February 7, 2007 in marketing, new marketing, YouTube
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Want to know about what I do? That I’m not just some marketing sleaze trying to smarm a few more bucks out of unlucky suckers? This video can explain more than I ever could. Watch. Observe. Enjoy. Hat tip: Seth.

Games: My Answers, Part Two

Posted: December 5, 2006 in marketing, video games
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Here’s part two of my games post, about how I discovered the games I love. Video GamesCivilization: It’s not hyperbole to say that the Civ series is my favorite video game(s) of all time. Period. I was first introduced to Civ when a friend handed me a copy (yeah, an illegal copy) and said “here, [...]

Games: My Answers

Posted: November 30, 2006 in games, marketing
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So how did I learn to play games? I was thinking about this on my long drive home (OK, so this now counts as my Obligatory Seattle Blogger Snow Post as well, thank God.) It might be better for me if I were to break down a few games I’ve spent some time playing and [...]

Games: The Question, An Answer (Not Mine)

Posted: November 29, 2006 in HeroClix, marketing
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I asked the other day about how you find what you like, and HeroClix player Grey Zealot posted a very well-thought-out answer to my question on his blog, so it’s really only fair that I answer myself. Which of course I don’t have time to do between my work and the obligatory Seattle Blogger Post [...]

How Do You Find What You Like?

Posted: November 27, 2006 in games, marketing
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Since I read The Long Tail, I’ve been reflecting slowly on some of the things that Chris Anderson discussed. This last trip home, I introduced my nephew to Settlers of Catan, one of my favorite board games. Liz and I were talking about something unrelated the other night (video games, probably), and somehow gaming habits [...]